Retail & Leisure
Haribo
Requirements
Turn a 129.5m2 space at London Designer Outlet into HARIBO’s first-ever UK outlet store, which would be home to the brand’s vast range of products and perfectly represent the ‘Happy World of HARIBO’.
Outcomes
MWA created a store that was vibrant in colour and a perfect representation of HARIBO’s playful identity; this was achieved by utilising the brand’s distinct colour palette along with custom-made furniture throughout.
HIGHLIGHTS
Designed by MWA, bespoke free-standing units, perimeter racking with bulkheads, focal and central displays and a service counter perfectly capture and present the personality of the brand. MWA made the best use of every inch of space within the compact unit.
The use of BIM, VR and 3D modelling was crucial throughout the whole project. Each allowed MWA to demonstrate to the client what the finished project would look like while also helping the team to keep the project on time and within budget.
This successful design has led MWA to deliver further retail stores for HARIBO across the UK.
Gallery
We love the finished results. Clever use of colour and bespoke furniture have brought the concept to life while utilising the available space, all important aspects of the store’s design.
