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Create an experience from the second they step through the door

Retail environments are more than just a product of the goods that they sell. They provide an experience for customers.

Good or bad, the impression that a shopper receives in store, is likely to influence their choice about whether to visit that particular retailer again. All of which has a significant effect on profitability.

So, when it comes to designing a truly impactful retail space, it’s about more than simply placing a product on a shelf. With a little expert guidance from our team, your store design can increase footfall and provide a sensory experience that keeps shoppers pounding the pavements, rather than their keyboards.

Invite buyers into your brand

There’s no better opportunity to encourage customer loyalty than to impress them with an in-store experience. What’s more, there are multiple ways that clever design can be used to bring a brand concept to life.

It could be bespoke shelving, creative displays or a quirky sales desk. Maybe you want to incorporate an area dedicated to testing the products that are on offer – be that make-up, toys or the latest tech.

Whatever makes your brand offering unique, find ways to capture and maximise this through the store design. After all, offering a different store experience to your competitors is one way to really stand out from the crowd.

Stimulate the senses

Engaging the senses helps to make an experience more memorable. So, thinking about ways in which this theory can be applied through store design is a fantastic way to keep customers coming back for more.

When it comes to creating retail environments, the use of colour and texture are often the best way to achieve this. A luxury retailer might choose a sleek and smooth black colour scheme enhanced with lighting, whereas a toy brand may want to incorporate different textures and a bright and impactful colour palette.

Where applicable, taste and smell can also add to the ambience. For a sweet store, a pick ‘n’ mix stand would make a tasty addition; or a health and wellness environment may wish to use infuse essential oils for a soothing effect – the opportunities really are endless!

Make the most of the space

Behind cleverly designed facades, hidden storage will allow for the best use of space. Designed entirely to a client’s unique and exacting requirements, this is a great way to make use of every inch of the retail environment.

If ceiling height allows, a mezzanine floor could create space for a luxurious dressing room, or a personal shopping area. Alternatively, floor to ceiling storage could offer the perfect solution to a tight space. This can either be hidden behind customisable panels or showcased as a stunning design feature of its own.

If space is a premium, utilise moveable units which create an easily adaptable shop floor. When not in use, they can be stored back of house and out of sight.

Go with the flow

With an exciting design to consider, it could be easy to overlook the all-important flow of the store. However, using design to guide customers around the environment is a really simple way to maximise both space and sales.

Increasing comfort and capacity while also managing dwell time, a cleverly organised layout could just be the best trick to have up your sleeve!

A team of experts

Having worked on retail projects for market-leading brands, MWA has the experience required to manage store renovations for businesses large and small. Where required, we can also recommend and work alongside reliable partners who can enhance our own offering.

If you’d like to discuss an upcoming project, or look at examples of our previous work, call the team on 01924 464342 or drop us an email on info@martinwalsh.co.uk.

Engaging the senses helps to make an experience more memorable. So, thinking about ways in which this theory can be applied through store design is a fantastic way to keep customers coming back for more.

James Whipp

Architectural Technician / BIM Champion