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MWA Deliver ‘Beary’ Good Store For Haribo

In its sixth year of working with the UK’s leading confectionery manufacturer, Martin Walsh Architectural (MWA) is pleased to have acted as architect and principal designer for HARIBO’s eighth retail store opening.

Haribo Braintree Village

Completing the design and installation of the Essex based retail space, which officially opened its doors in March, MWA delivered against the HARIBO ‘happy world’ blueprint whilst also bringing to life exciting new features – including a 3m high Goldbear station.

Displaying more than 100 plush Goldbears, one of the brand’s most popular pieces of merchandise, this new fixture provides a practical and visually appealing focal point for shoppers.

James Whipp, Architectural Technician at MWA, comments: “When you step into a HARIBO store you are embraced by the brand. Each outlet, including Braintree Village, has been designed to entice all your senses and create that overwhelming feeling of happiness.

“In designing each store, we want to maximise space whilst also retaining the look and feel that has become synonymous with this global icon. What’s more, we can get creative too! Working with a great team of shopfitters, we can introduce new features that surprise and delight both the client and visitors to the store.

“It’s a real pleasure to work on the HARIBO stores and see the smiles on people’s faces when they experience what you have worked so hard to help to create.”

Rebecca Fox, Retail Manager at HARIBO, comments: “We love our new Goldbears feature. It was unveiled for the first time at our new store in Braintree Village and delivers a fixture that is functional and fun. Working with the team at MWA, it’s just the kind of creative twist we’ve come to expect.”

MWA has supported HARIBO on its UK store rollout, including outlets at the McArthurGlen Designer Outlets in York, Cheshire Oaks, Ashford, East and West Midlands and also the Clarks Village Outlet in Somerset.

The high-quality shop-fit works were completed by SIM Fit-Out, who has also been involved in all the previous stores.

In designing each store, we want to maximise space whilst also retaining the look and feel that has become synonymous with this global icon. What’s more, we can get creative too! Working with a great team of shopfitters, we can introduce new features that surprise and delight both the client and visitors to the store.

James Whipp

Architectural Technologist and BIM Champion