MWA oversaw the design and installation of HARIBO's first ever UK outlet store at London Designer Outlet (LDO). MWA took on the role of architects and principal designer; the Dewsbury based team created the shop front and internal layout for both the front and back of house spaces as well as the bespoke furniture design – utilising the brand’s guidelines and incorporating distinct colour palettes to bring the happy world of HARIBO to life through its new store.
Working with principal contractor, SIM Shopfitting, the MWA team designed and delivered the new concept store within just 16 weeks.
Having led the design and installation of HARIBO's first outlet store at London Designer Outlet, MWA were appointed as architect and principal designer on subsequent stores at McArthurGlen Designer Outlet York and, most recently, at McArthurGlen Designer Outlet Cheshire Oaks.
MWA provided designs for the shop fronts as well as the internal layout for both front and back of house - our team set to work formulating functional but fun spaces which incorporated all of the elements which are essential within a contemporary retail outlet. Making each space work even harder, central units were chosen to offer additional visual displays and a further touch point for customers as they navigate their way around each retail outlet. Maintaining a unified look and feel between stores was an essential component of our work with HARIBO. By adhering closely to the brand’s guidelines, we were able to roll out the concept across each store, whilst still maintaining the bespoke elements which helped to maximise the floor plan at each location.
3D modelling, Virtual Reality (VR) headsets and the use of Revit was integral to all HARIBO designs, helping both the MWA deisgn team and the client to visualise how the finished store would look and make adjustments where necessary.