Undertaking such a broad spectrum of projects means there’s always something for us to get excited about here at MWA and our recent work bringing the ‘Happy World of HARIBO’ to life was no exception!
Having led the design and installation of the confectionery brand’s first outlet store at London Designer Outlet, we were thrilled to be appointed as architect and principal designer on subsequent stores at McArthurGlen Designer Outlet York and, most recently, at McArthurGlen Designer Outlet Cheshire Oaks.
Tasked with creating the shop fronts as well as the internal layout for both front and back of house, our team set to work formulating functional but fun spaces which incorporated all of the elements which are essential within a contemporary retail outlet.
While every store was configured differently, a seamless look and feel has been achieved through the use of colourful bespoke units which maximise the efficiency of the area available. Clever use of concealed storage allows for excess stock to be kept out of sight; whereas open shelving creates an appetising display for treats and merchandise.
Making each space work even harder, central units were chosen to offer additional visual displays and a further touch point for customers as they navigate their way around each retail outlet.
Last but not least, delivering a mouth-watering focal point, custom pick ‘n’ mix stations perfectly showcase the variety of treats on offer.
Maintaining a unified look and feel between stores was an essential component of our work with HARIBO. By adhering closely to the brand’s guidelines, we were able to roll out the concept across each store, whilst still maintaining the bespoke elements which helped to maximise the floor plan at each location.
In line with the brief, each location is fun, unique and full of personality, successfully bringing to life the ‘Happy World of HARIBO’ which is synonymous with this much-loved confectionery brand.
Why not visit one of the stores and let us know what you think? While you’re there, it’s pick ‘n’ mix all round – we hear that James Whipp is particularly partial to a Cola Bottle or two!
125 Units Bradford
Private House: conversion, new build, re-order